|publisher :||The Scarecrow Press, Inc.|
|ISBN 10 :||0810862190|
|ISBN 13 :||9780810861398|
|page Number :||272|
|file size :||1 MB|
This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.